Sunday Times – Top Brands 2012

This year marks the 14th occasion that the highly anticipated TOP BRANDS supplement has been published in the Sunday Times. I personally look forward to this annual print to measure up my favourite and household brand against some of the other top players in each category.  It works on the methodology that it analyses brand penetration the market, while also examining its relative strength amongst users and its relative attraction amongst non-users!

I have chosen some of the top categories which I felt would relate most to my (as well as my readers) lifestyles. So without further a dew I give you the Sunday Times TOP BRANDS 2012:

 Overall Favourite Brand – Consumer

1. KOO

2. Coca-Cola

3. Rama

4. KFC

5. Nokia

6. Sunlight

7. Tastic

8. Lucky Star

9. Handy Andy

10. Shoprite

Cellphones – Consumer

1. Nokia

2. Blackberry

3. Samsung

4. LG

5. Vodaphone

6. Sony Ericsson

7. Motorola

8. iPhone

9. HTC

Cellphones – Business

1. iPhone

2. Nokia

3. Blackberry

4. Samsung

Cars – Consumer

1. Toyota

2. VW

3. BMW

4. Mercedes-Benz

5. Audi

6. Ford

7. Mazda

8. Nissan

9. Land Rover

10. Opel

Beer – Consumer

1. Hansa Pilsener

2. Heineken

3. Castle Lite

4. Black Label

5. Amstel

6. Windhoek

7. Castle

8. Miller

9. Castle Milk Stout

Convenience & Grocery Stores

1. Shoprite

2. Pick n Pay

3. Spar

4. Woolworths

5. Checkers Hyper

6. Makro

7. Fruit & Veg City

8. Game

9. Boxer

10. OK

Soft Drinks – Consumer

1. Coca-Cola

2. Fanta

3. Sprite

4. Stoney

5. Appletiser

6. Iron Brew

7. Sparletta

8. Grapetiser

9. Cream Soda

10. Schwepps

Sports Clothing Brands – Consumer

1. Nike

2. Adidas

3. Puma

4. Quicksilver

5. Reebok

6. Roxy Quicksilver

7. Billabong

Family Sit Down Restaurants – Consumer

1. Spur

2. Wimpy

3. Ocean Basket

4. Mugg & Bean

5. News Cafe

6. Dros

7. Primi Piatti

8. Maxi’s

9. John Dory’s

10. Panarotti’s

Hot Beverages – Consumer

1. Ricoffy

2. Five Roses

3. Joko

4. Freshpak

5. Frisco

6. Milo

7. Glen

8. Nescafe

9. Jacobs

10. Cadbury

Fast Foods – Consumer

1. KFC

2. Nando’s

3. McDonald’s

4. Steers

5. Debonairs

Domestic Airlines – Consumer

1. SAA

2. British Airways

3. Mango

4. Kulula

5. One Time

Domestic Airlines – Business

1. British Airways

2. Kulula

3. SAA

4. One Time

5. Air Link

6. SA Express

Retail Banks – Consumer

1. Absa

2. FNB

3. Standard bank

4. Nedbank

5. Capitec

6. Post Bank

7. African Bank

So to surmise: Some obvious ones winning the major categories but I was quite interested to see a few of the smaller brands making a name for themselves in most of the categories. Some of them definitely aren’t top of mind for me, but I guess we have a very diverse make up within South Africa. I would dig to hear your thoughts on some of the winners, losers and wild cards in the lists so please leave a rant/rave in the comments section below!

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