This year marks the 14th occasion that the highly anticipated TOP BRANDS supplement has been published in the Sunday Times. I personally look forward to this annual print to measure up my favourite and household brand against some of the other top players in each category. It works on the methodology that it analyses brand penetration the market, while also examining its relative strength amongst users and its relative attraction amongst non-users!
I have chosen some of the top categories which I felt would relate most to my (as well as my readers) lifestyles. So without further a dew I give you the Sunday Times TOP BRANDS 2012:
Overall Favourite Brand – Consumer
1. KOO
2. Coca-Cola
3. Rama
4. KFC
5. Nokia
6. Sunlight
7. Tastic
8. Lucky Star
9. Handy Andy
10. Shoprite
Cellphones – Consumer
1. Nokia
2. Blackberry
3. Samsung
4. LG
5. Vodaphone
6. Sony Ericsson
7. Motorola
8. iPhone
9. HTC
Cellphones – Business
1. iPhone
2. Nokia
3. Blackberry
4. Samsung
Cars – Consumer
1. Toyota
2. VW
3. BMW
4. Mercedes-Benz
5. Audi
6. Ford
7. Mazda
8. Nissan
9. Land Rover
10. Opel
Beer – Consumer
1. Hansa Pilsener
2. Heineken
3. Castle Lite
4. Black Label
5. Amstel
6. Windhoek
7. Castle
8. Miller
9. Castle Milk Stout
Convenience & Grocery Stores
1. Shoprite
2. Pick n Pay
3. Spar
4. Woolworths
5. Checkers Hyper
6. Makro
7. Fruit & Veg City
8. Game
9. Boxer
10. OK
Soft Drinks – Consumer
1. Coca-Cola
2. Fanta
3. Sprite
4. Stoney
5. Appletiser
6. Iron Brew
7. Sparletta
8. Grapetiser
9. Cream Soda
10. Schwepps
Sports Clothing Brands – Consumer
1. Nike
2. Adidas
3. Puma
4. Quicksilver
5. Reebok
6. Roxy Quicksilver
7. Billabong
Family Sit Down Restaurants – Consumer
1. Spur
2. Wimpy
3. Ocean Basket
4. Mugg & Bean
5. News Cafe
6. Dros
7. Primi Piatti
8. Maxi’s
9. John Dory’s
10. Panarotti’s
Hot Beverages – Consumer
1. Ricoffy
2. Five Roses
3. Joko
4. Freshpak
5. Frisco
6. Milo
7. Glen
8. Nescafe
9. Jacobs
10. Cadbury
Fast Foods – Consumer
1. KFC
2. Nando’s
3. McDonald’s
4. Steers
5. Debonairs
Domestic Airlines – Consumer
1. SAA
2. British Airways
3. Mango
4. Kulula
5. One Time
Domestic Airlines – Business
1. British Airways
2. Kulula
3. SAA
4. One Time
5. Air Link
6. SA Express
Retail Banks – Consumer
1. Absa
2. FNB
3. Standard bank
4. Nedbank
5. Capitec
6. Post Bank
7. African Bank
So to surmise: Some obvious ones winning the major categories but I was quite interested to see a few of the smaller brands making a name for themselves in most of the categories. Some of them definitely aren’t top of mind for me, but I guess we have a very diverse make up within South Africa. I would dig to hear your thoughts on some of the winners, losers and wild cards in the lists so please leave a rant/rave in the comments section below!
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There are few that i would disagree with .
But otherwise its the usual i guess .
Thanks for the input Andrew! How ABSA wins as the consumer bank GOD only knows
Interesting. Can’t believe Nokia is ahead of Blackberry in both cellphone categories and 5th overall favourite consumer brand . Neer would have thought! And FNB should have won consumer bank for sure!
Agree with you there Steph!