BMW Launches New Sub-Brand BMW i. Born Electric.

BMW launches new sub0brand the BMW i. This time it is all about Electronic-Mobility for BMW. What do you guys think of this awesome new brand launch? Check them out on Twiter @BMWPROJECTi

BMW knows a thing or two when it comes to branding, product launches and innovation. I for one am a massive fan of the brand and every one of my family members have had one somewhere during their careers as drivers. I on the other hand am still with a bike, with a BMW quite a bit out of my grasp 😉 Unless I become some overnight sensation like Justin Bieber. I highly doublt that though as my voice sounds worse than a frog with tonsilitis. Well that is my opinion from the shower anyway!

Have a look at the video at the top of the BMW website. It is magical!

Back to BMW and this time they are looking toward electronic means to achieve a more green appeal. This new brand attracts and extremely niche market, yet is growing at a rapid rate! With more consumer education and awareness campaigns about these kinds of products will only lead to a better planet for all. Love BMW as a brand and love their new i adventure. Check out their website for a better idea of what to expect, view concepts, join the consumer discussion and get the full BMW i ExperienceBMW i Website – Also check out the sick advert on the header section of the home page. It is awesome!

Electro-Mobility History. BMW had the know how since 1860 apparently. Shot! LOL

I quite like the new logo and rad colour use! What do you think about it?

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11 Responses to “BMW Launches New Sub-Brand BMW i. Born Electric.” Subscribe

  1. Ronaldos Fisheries February 22, 2011 at 11:42 am #

    You need to add get a license to:

    “with a BMW quite a bit out of my grasp Unless I become some overnight sensation like Justin Bieber.”

    • Mr. Cape Town February 22, 2011 at 1:09 pm #

      HAHAHA awe!

      with Biebers money I could buy that in an instant!!! haha

    • Mr. Cape Town February 22, 2011 at 7:00 pm #

      Actually wait. I would get ppl to drive me around what am I thinking!

  2. Meghan February 23, 2011 at 2:16 pm #

    Love the idea!!!!!

  3. Andrew March 2, 2011 at 8:19 pm #

    The Logo looks very catchy ..

  4. martin March 7, 2011 at 10:13 am #

    very catchy love it

  5. martin March 7, 2011 at 10:13 am #

    Id rather catch this than sifilis

  6. Silvia Parker January 10, 2012 at 1:24 pm #

    Only recently I traveled to Germany and I was amazed by their technologies. I, for instance, went to the BMW museum in Munich – terrific! BTW, another German brand Siemens is currently trying to push towards electric cars in South Africa as well. You might enjoy their website: http://www.siemens.co.za/electric-cars/electric-cars.html

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