I found this sick website when I was looking at some football kits online. I am busy looking at setting up a new blog and was doing some secondary research. I came across this awesome website by none other than leader in sports, and my favourite footwear brand, Nike.
The thing that caught my eye was the way they made many of the world cups leading sides tops, purely from recycled bottles, 8 to be precise! Great to know more and more brands are moving toward greener pastures and looking toward greener alternatives when it comes to their manufacturing techniques 🙂
Have a look at their website to look at the above mentioned venture, as well as well as their other initiatives based around community upliftment and the preservation of the earth 🙂
Website:
http://www.nikebetterworld.com
Below are some of the things that you can find on the site. It is also done in quite a sick way, with regard to the design and copy.
Our Products Are Rubbish:
Each Nike 2010 World Championship Football jersey is made entirely from recycled polyester. That’s up to eight recycled plastic bottles per jersey. In total, that diverted nearly 13 million plastic bottles from landfills. Yes, you read right. 13 million. Plastic. Bottles.
- Great packaging and idea…Just hope the new owner of this product recycles their bottle style packaging 😉
Tree Huggers:
A new lighter, stronger shoebox comes into play in 2011. Using 23% less material in the box saves the equivalent of 200,000 trees annually. And like all of our shoe boxes since 1995, it’s made with 100% recycled cardboard. Trees should be hugging us.
- Conservative design…Awesome idea, big up Nike!
Homeless World Cup:
Nike supports the Homeless World Cup, a world class, annual, soccer tournament engaging players from 64 countries. A staggering 71% of participants significantly change their lives after competing in the Homeless World Cup. Hope, you have just found a new home. I also really enjoyed this initiative as I have been playing with the SA Homeless World Cup side at 5’s Futbol. Great bunch of lads and they did very well last year in Rio, coming 11th!
- Martin Africa (2nd from right, back row) and his team did extremely well last year. They are looking for a sponsor to get to Paris this year, please contact me if you are interested in getting on board a sick movement!
Sowetos Next Generation:
In Soweto, South Africa, Nike built a football training center so 20,000 young footballers have access to a program that includes high-end training facilities, top-level coaching and HIV education. HIV, consider yourself benched.
- Alexander Pato of Milan plays with the kids and teaches them a few tricks!
Leveling the field for the good of the environment:
It’s no secret. We believe in saving the planet, so in partnership with the nonprofit Creative Commons, we created the GreenXchange. Through it we offer patents to license, including our environmentally preferred rubber, to other footwear companies who can use the technology to lower their environmental footprint. Secrecy is overrated.
- Nike’s sick new GreenXchange boots, might look at these this season!
Environmentally Better Shoes:
The Free TR Fit is designed with a lower environmental impact using environmentally preferred rubber, water-based cementing and recycled polyester. That means every step in the multi-directional flex groove outsole replicates the foot’s natural movement and helps women get more out of their workout without leaving a huge environmental footprint. Everyone’s a winner.
- Have a read of the story, click on the picture above! It is quite a cool idea!
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[…] World campaign quite a few months ago. You can read a bit more about the recycling initiative here [Nike – Better World]. “This new manufacturing process reduces energy consumption by up to 30% compared to […]