I am a BIG fan of any form of experiential marketing activation that thinks outside the confined lines of tradional media channels like boring old print advertising! Fanta have launched the World’s first tasteable print advert with Ogilvy Dubai to give consumers a taste of their new Fanta Orange, without having to do traditional sampling! I don’t know personally how good it actually tastes in reality, but it certainly gets people tearing off those pieces and talking about the new product. Would you not give it a try? I know I definitely would…
This reminds me somewhat of that advert that was done in the Auto Trader a few years back by VW… But now come to think of it, I know my mate works on the VW account at Ogilvy Cape Town. Hmm, maybe a bit of cross country agency startegy sharing going on then? Check out the @OgilvyCT VW campaign enticing consumers to “eat the road” by clicking [here].
