Having studied Integrated Marketing Communication myself at AAA anything out of the ordinary always catches my eye. I feel experiential marketing along with digital will play a big part in the future and this must be one of the sickest campaigns I have ever seen! T Mobile really outdid themselves in this campaign and it highlights how you can join in the fun anywhere with a smart phone. It already has over 9,000,000 views on Youtube so I don’t think it is at all new, but this is the first time I have seen it so thought I would share it with you.
I am not going to say too much as the video explains it all pretty well, but For the first time ever, watch how people use a simple smartphone to play a life-size version of the cult Angry Birds game. Complete with real shooting birds and exploding pigs!
