Hunter’s unveiled three new billboards that will debut on roadsides in Cape Town, Durban and Jozi from today for the next quarter. Each billboard features a message specifically tailored to that city, and highlights Hunter’s as the refreshment cider of choice. The billboards were rolled out by 140 BBDO and they aim to ensure that the brand’s theme of ultimate refreshment remains relevant to Hunter’s consumers in each of these cities. Nothing like a personalised message to make you feel that much more special! Check out the custom creative messages for each City below:
Cape Town
In Cape Town: The billboard reads “Cheers, to a cool view.” It can be seen on Marine Drive (R27) in Milnerton when driving into Cape Town, with great view of Table Mountain.
Durban
In Durban: The billboard reads “Keep it cool Durbs.” It can be seen at the off ramp when leaving the old airport.
Jozi
In JHB (Soweto): In Soweto it reads: “Keep it fresh Soweto.” It can be seen on the main highway when entering the Soweto township.
Marketing Manager for Hunter’s South Africa, Laura Jean Mardon said: “Our latest billboards will continue to demonstrate that Hunter’s is about ultimate refreshment .The messaging for different cities is refreshing our consumers with view points that relate directly to them and their environments.”
