It’s bold, it’s legendary, and it’s finally back. STROH 80, the mythic Austrian spirit that defined a generation, returns to South Africa this August but there’s a catch: only 80 bottles will be released nationwide.

Known for its distinctive aroma, warming spice, and unapologetic 80% ABV, STROH 80 is the drink that stories are made of. Whether you remember it from ski trips, student nights (shh, we won’t tell), or STROH Pedro desserts or those laid-back weekends around the fire with STROH and Coke, it’s back for a limited-time comeback with a fresh twist and grown-up swagger.
“STROH 80 is more than a spirit, it’s an icon,” says Nicole De Waal, Portfolio Manager at Edward Snell & Co. “This relaunch is a nostalgic nod for those who know it, and a bold invitation for those about to meet it for the first time. But with just 80 bottles in the country, it’s also an exclusive club. If you see it, grab it.”

Powerfully Distilled. Legendary By Nature.
This isn’t your average party drink. STROH 80 is deeply rooted in Austrian tradition and is loved worldwide for its depth of flavour and culinary versatility. Add a shot to a cocktail, your winter hot chocolate or simply mix it with cola and ice. Or level up a rich dessert or slow-cooked sauce. This isn’t just strong, it’s STROH Strong.
80 Of 80. A Collectable Comeback!
She adds that STROH 80 is a nod to its 80% ABV and a collector’s cue to act fast. “The stock will be made available exclusively online from Norman Goodfellows and this release won’t be repeated. Once it’s gone, it’s gone.”
“It’s not just about anymore. The return of this legend from après-ski to weekend braais, STROH brings the heat to every story, globally loved, creatively used as a hot chocolate hero, dessert and savory dish power-up or cocktail curveball,” she adds.

Available from August at Norman Goodfellows online, the release celebrates a legendary spirit, reimagined for a new era. One that values craftsmanship, bold character, and a touch of mischief, minus the mayhem.
Please enjoy it responsibly. Not for sale to persons under the age of 18.
