Earlier today adidas unveiled the Chelsea FC Home kit for the 2013/14 season. Following on from the teaser campaign, entitled, ‘It’s blue. What else matters?’ The new kit takes inspiration from past legendary shirts worn by Chelsea greats and the club crest reverts back to a four colour design.
I might not be a Chelsea fan myself, but I always enjoy checking out the new kits for the upcoming season! The new strip is available now for pre-order and will go on sale May 15th 2013. That means The Blues fans who think Chelsea will make the Europa (European Plate) Final, can wear their new kit in support! They are on Tiwtter for those of you that care, you can follow them on @ChelseaFC.
The Making Of “It’s Blue, What Else Matters?”
