Stimorol Taste Twist – Mixing Fruit with Functionality!

Some clever people have teamed up the functionality of breath freshening agents such as mint, combining them with fun fruity flavours to create a product that simply satisfies the best of both ;) Introducing... Stimorol Taste Twist!

Ever since I was involved in the re-launch of nostalgic SA chewing gum brand Beechies, I took a bit of a deeper interest into the local chewing gum sector. The market is dominated by a few big brands and now Stimorol have made their move into some uncharted waters. They have teamed up the functionality of breath freshening agents such as mint, combining them with fun fruity flavours to create a product that simply satisfies the best of both ;) Introducing… Stimorol Taste Twist!

This is the packaging I was talking about. Bold, bright, educational and extremely visually appealing...

I really like the packaging and let me tell you the taste is also out of this world. I think they have created the perfect mix, and, more importantly matched that with some great packaging! I suggest any of you going to Easter Vortex this weekend stock up on a few of these. Nothing better than trying a new product and actually being blown away. Although we had the same idea when we did the Beechies campaign at @AAASchool, I have to take my hat off to Stimorol for a perfect execution! Now send me some stock dammit ;)

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4 Responses to “Stimorol Taste Twist – Mixing Fruit with Functionality!” Subscribe

  1. Ricky April 18, 2011 at 5:05 pm #

    Glad I could assist my boy ;)

  2. Justin April 19, 2011 at 12:03 am #

    interesting…..
    Stimorol are really making it big at the moment…. who is next though?

    • Mr. Cape Town April 19, 2011 at 12:21 am #

      They are actually busy with a new campaign now. Well @Stimorol_NL (Holland) as it’s the only Twitter version I can find of the brand! They are quite on top of their realtime too…

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